Search Engine Optimization

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Via Digital Media is the best SEO company in Lucknow. We provide SEO service to businesses who want to rank higher in Google search results and boost their business.

Our SEO Services :

  • International SEO
  • National Search Engine Optimization
  • Local Search Optimization
  • Targeted Content Development Opportunity Reports (Content)
  • Content Action Plans (Content)
  • Content Development/Copywriting: (Content)
  • Online Public Relations / Social Press Release Distribution / Press Release Optimization: (Content and Authority)
    Link Building (Authority)
  • Mobile SEO Services: (Technology)
  • Shopping SEO Services: (Content and Technology)
  • Video SEO Services: (Content)
  • In-Depth SEO Competition Analysis (Analysis)
  • User Experience Reports, Conversion Improvement Assessment (Content and Technology)
  • Off-Site and On-Site Linking Analysis (Authority)
  • Analytics Analysis, Review and Recommendation Reports (Analysis)
  • Pay Per Click Audits (Analysis)
  • Complete Online Business Strategic Planning and Analysis (Analysis)
  • Social Media Analysis and Implementation Consulting (Content and Technology)



  • 97% of all consumers search online for the products or services that they need [Forbes]
  • Reach customers who are searching for your services at a time when they are ready to buy
  • Search Engine Optimization is one of the most cost effective & affordable marketing tactics
  • Market your business like the big guys, large companies like Overstock, BMW, Salesforce rely on SEO
  • Generate leads 24/7, day, night and weekend. Wake up to leads in your inbox
  • Get a higher return on investment

SEO is the practice of increasing traffic quantity and quality through organic search results on your website.

Traffic quality: – This means the target audience will be attracted.

Traffic quantity: – This means the number of visitors to your website.

Organic results: – This means the listing of web pages that appear as a result of the search engine.

Now, how does the SEO perform? The answer is, SEO has an entity we call “crawler,” which goes out to collect information about all the content on the Web. The crawler gets back all data to the search engine to generate a record, and then it is generated using a theory that trying to match all the info to a query. It’s all about “SE” now; let’s know what “O” means? O means OPTIMIZATION is where people write all the content and post it on their pages, making the content interesting and those pages up so that search engines will understand what they see the user emerging via search would like what they see.

SEO content refers to the creation of content that helps your websites rank high in search engines. This involves everything relevant to the writing and structuring of the website content. To produce content that will make your website rank well, you need to consider three significant elements: keyword strategy, site structure, and copywriting.

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SEO content is important because search engines, such as Google, are starting to read your website, so the words you use on your website determine whether your website will be ranked on the search results. Your website should of course be well designed, with a good interface, and may also cover all the technical aspects that make your website Google rank. However, without high-quality content, your website does not stand a chance in search engines.

1. Keyword research

What is keyword research?

Keyword research is the steps you take to build a comprehensive list of keywords for which you want to rank. Every SEO strategy for content should start with targeted keywords because you need to know what your audience looks for if you want the traffic to be generated. Keyword analysis helps you identify the words on which you will rank.

Four steps have been taken in keyword research:

  • Step 1: you write down your business mission
  • Step 2: Make a list the keywords for which you want to be found
  • Step 3: Look at the intent of the search
  • Step 4: Eventually, for all these keywords, create the landing pages

You must have a clear understanding of terms used by people and the terms you want the pages to be found on your website if you do your keyword research properly. This summary will provide you with a guide to writing your website content.

Why is keyword analysis so necessary for SEO content?

Proper research on keywords will show which search words the audience is using. That’s necessary. We always encounter clients who use specific terms about their products and their customers talk completely differently. It makes no sense to optimize the SEO content for terms not used by people. When doing proper keyword searches, you will use the same keywords as your target audience and make every attempt to optimize your website.

In keyword analysis, we use some terms

Keywords and key sentences :

We normally use the term ‘keyword,’ but we don’t think it has to be a single word necessarily. The keyword ‘WordPress SEO,’ like the ‘Google Analytics plugin,’ means that you can have multiple words in your keywords!

Keywords for the long term :

The longer a search term is (and more specific), the simpler it will be for that term to rank. Specific (and usually longer) keywords are usually called long-tail keywords. Long-tail keywords are more realistic and more niche-oriented.

How many keywords are there?

It’s hard to give the exact number of keywords you need to focus on. And then again, it’s simple: you just need a lot of things – as many so that you can come up with. Upwards of 1,000 keywords are likely too many.

You will eventually end up with a couple of hundred of keywords, even if you are a rather small business. But for all of these, you don’t have to build pages instantly. The best thing about a Content Management System (CMS) such WordPress is that it is possible to add content eventually. Think about what keywords you want to rank as immediate and which aren’t relevant immediately. Determine the priorities of your business and plan to build your content.

Head or tail?

It is important to identify your keywords. Some keywords are very common and (head) competitive, whereas others are long-tail. Determine which high-level keywords are your most essential to generate enough traffic for your site and better represent your company. You will only have some of these general keywords for your company, the rest is going to be lower. We will include more in-depth information about long-tail keywords (and the value of those keywords) in the next section.

Intent to keyword and search

If you are researching keywords, it is worth acknowledging the users’ search intention. If they enter your keyword as a search result, will they be searching for the information? What is it their objective to buy? Keywords such as [Buy Leather Sofa] or [Train your puppy] in the form of keywords are simple. But it’s not always that realistic.

There are four kinds of intent:

Navigational intent: People want to visit a particular website so they enter a term in a search engine rather than entering the URL.

Informational Intent: people want to find an answer to a specific question or information on a particular topic.

Commercial intent: people would like to buy something early and study before they make a purchase.

Transactional intent: After doing their commercial searches, people are searching for something to purchase.

Search engines often try to address people’s exact needs, and they get better and better to guess the intent of people. Simply put, if you have the intention of informing and optimizing your search for [change car tire] for transactional tires, you probably won’t be ranked most of the time.

Check the SERPs :

When you perform keyword research, you will get a lot of knowledge from the results pages. You just search the keywords and check your search results if you want to find out whether people like to use your keywords. Try to build the content to fulfill the specific needs for each keyword you are distilling from the results. This post discusses in detail how the search results can be used to create content for the right purpose.

Tools you can use :

You can find several free tools to help you research your keywords. If you want to find out more about practical tools, check out our article on keyword research tools.

Adapting your keyword strategy :

Your strategy on keywords is not static. It will evolve and expand in collaboration with your business and website. It will evolve with you and develop. If that isn’t the case, you’re wrong.

You will be on top of the changes in your business and at the same time change your strategy. If your online store starts selling new items, then add more keywords to your list. When you’re searching for new markets, the keywords must be targeted at those new markets.

Several keyword strategies need to be adopted. One of them is to start trying to rank for long-tail keywords and then reach for more general keywords afterward, but you might also start by concentrating on general ones, rather than then targeting more long-tail keywords. You can zoom in and try more specialized tasks, extend the strategy, add more content to different items, or do both at the same time.

2. Site Structure

The layout of your website is the second key aspect of content SEO. Next, I’ll explain why the layout of the site is important and give you the look of an ideal structure. I will also give you some tips on how (quickly) to enhance the structure of your website without disturbing your core.

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Why site structure plays an important role in SEO content?

There are two key reasons why the layout of the web is a significant factor in ranking and therefore important for SEO content:

a. Effective layout makes Google ‘comprehend’ your website

The way the site is designed gives Google important hints as to where to find the most relevant content. Your web layout defines how your web is understood by a search engine and how easy it is to locate and index content related to the intention and intent of your site. Therefore, a strong site structure leads to a higher Google ranking.

You may use existing content that has connections to other pages by building such a structure. The structure of your site will help disperse some of the linking juice to the other sites. You can use unique content that you’ve published on a commercial website to improve the search engine rankings on your landing page.

b. Good structure ensures that you do not compete with your SEO content.

You will also have other articles on related topics on your website. For example, we write about SEO at Yoast. Google wouldn’t recognize which of these is relevant if we wrote eight SEO articles. If we weren’t clarifying that for our website layout, we’d be competing for our articles for the top spot in Google. The solution of problems such as this with a sound internal link structure would, therefore, lead to higher overall rankings.

The ideal structure of a site :

Ideally, you should be like a pyramid structuring your site. At the top of the pyramid is your homepage, linked to other pages (for example to the pages of the categories). Besides, these pages link to more pages.

Your keyword strategy and the way you collaborate on your website are an effective SEO content strategy. You will have considered common competitive keywords and more long-tail niche search terms in a good keyword strategy.

In your site structure, you should do a similar dichotomy. Pages that concentrate on more popular search terms should be high in your pyramid while in the lower sections of your site structure pages tailored for more long-distance keywords will appear. Such pages at the end of the pyramid have to connect to the pages above. This pyramid must be linked correctly.

Practical tips on improving the structure of your site :

You will most probably already have a live website if you’re serious about content SEO. And it may be a little late to make the structure of your site the perfect way for a pyramid. Don’t worry, there’s still a lot to do to enhance the quality and content of your site.

Decide upon cornerstone content :

You should focus your efforts on cornerstone articles. These are the most proud articles that suit your website’s mission. In fact, this ultimate guide is a cornerstone of us. Of certain articles you want to rank the most. If you haven’t decided which of your articles are the most important yet, start thinking about that now. Make these articles the best ones on your site. Give them extra TLC and update them regularly.

Link from tail to head :

When you have decided on your valuable cornerstones, make sure that you attach to those cornerstones from all of your ‘tail’ articles. Google will recognize what articles will rank highest in this way. Read more about the use of cornerstones in the site layout in our article.

Use tags :

The addition of tags will also help your site. Tags and taxonomies will make your website more structured – or at least better understood by Google. They are collecting your articles on related topics. But don’t overdo it. Some people are having more tags than posts. Adding too many tags can lead to a confusing website that is poorly organized.

Avoid duplicate content :

In multiple pages, the same SEO content may turn up. You don’t mind as a reader: you always get the content for which you have reached. But in the search results, a search engine must pick something that does not want to reveal the same contents.

Moreover, some of them link to the first URL when other websites are linked to your company, while others link to the next URL. When those duplicates are related to the same URL, you would be much more likely to enter the top 10 for the corresponding keyword. The solution to duplicate content is canonicalization. In the advanced tab of Yoast SEO, you will customize the canonical URL.

Remove old SEO content :

Do you want to keep old content? You can update, merge, or redirect it as part of regular SEO content maintenance.

If the page content is outdated, please remove it! You may have had some worthwhile links to that page, however. Though the page doesn’t exist anymore, you can redirect the URL to ensure you still benefit from these links.

It is not difficult to redirect pages if you have our Yoast SEO Premium plugin that will help to handle redirects. Preferably, if there is no replacement, you redirect the old URL (301) to the page or product which replaced the old page or product, or to a similar page. This may be the main product category page, or the homepage, as a very last resort. This means the (outdated) page would no longer interfere with the structure of your website.

Deal with orphaned content :

The word “orphaned content” refers to articles without links to other articles or blogs. Also by Google and the web users, these articles are difficult to find. This type of content is considered less relevant by Google. So, if you want an article, make it clear to Google (and your visitors) by linking other (related) content to that particular article. In our article on orphaned content, read more about solving the issue of orphaned articles.

3. Copywriting

Copywriting is the third and final aspect of an effective SEO content strategy. You should write articles that make your audience want to remain on your website. Simultaneously, you want Google’s SEO material to be appealing. But some people go too far and so openly optimize their content that they are terrible to read. At Yoast, we recommend you to optimize your search text without losing the originality of your concept or the readability of your text.

Copywriting starts with an original idea.

Original content must first be written for high-quality copywriting. Your blog post or article should be new, original, and ‘fresh.’ It must be different from all other articles on the internet and posts in the blog. It should be satisfied that people want to read.

You will have a long list of words that you want to find as you study your keyword. You can choose from this list as a reference. In any case, a keyword is still not a topic. You should ensure that you have an original idea for your blog post, an idea that illustrates the keyword you want to focus on.

What do you want to say to your audience?

What is the core message of your article?

What’s your article’s purpose?

After reading your article, what do you want your audience to do? (Do you want them to get engaged, to buy your items, to read more articles?)

Thinking about these issues will help you come up with a different idea for your post or article.

Content design :

The content process is a way that helps you create content based on the actual needs of the user. It not only helps you figure out what your user wants, but it concentrates more on what the user needs. Thinking about your content in this manner will help your audience to get the content if they need it, in the language and layout they need it.

Content design is a new way of thinking, not just a process to help you create better content. To learn more about content design, read our content design post: an excellent way of producing user-centered content.

Readable SEO content is required for copywriting :

The write of readable content is a basic necessity for writing high-quality content. Readability for both the audience and Google is important. They don’t just read your blogs, after all, but Google does as well.

If your text is well organized and written, readers may understand your points, but, more crucially, this will help Google to understand it better. If your primary message is clear to Google, your article is much more likely to rank well in Google searches.

Readability involves some factors, such as text structure, length of sentence, and the writing of clear paragraphs. Read everything in this article about the value of readability. You can read our post about how to make an article more readable for further information on readability.

Content, context and search intent :

As Google gets smarter, content on pages is better understood. This doesn’t only see if a keyword appears on a page only several times. The meaning of such keywords as joint terms and phrases, similar words, and synonyms is also included in the report. z Also, as mentioned earlier, Google can better understand the queries of users: it tries to analyze the search intent of the user. Is he or she looking for a product or just a piece of information? Which pages best fit that purpose?

All these mean that rather than just using your keyword frequently enough, you can rely on it. This also means that you should care about the terms around it: do they make it true what topic you are talking about? So have you in mind the intent of your post or page? Does it provide information or do you try to sell something which suits the look of your users? You can optimize your SEO content with synonyms through Yoast SEO Premium, making adding context to your posts even easier.

Content should be optimized for search engines :

The final prerequisite for high-quality content writing is to ensure the optimization of content.