Product marketing is the process of promoting and selling a product to an audience. A product market is something that is referred to when pitching a new product to the general public. Product market definition focuses on a narrow statement: the product type, customer needs (functional needs), customer type, and geographic area. Product marketing in a Business addresses four important strategic questions.
Reputation management services are an essential part of your PR activity if you are to ensure that every communication about your business carries the same consistent line. The alternative is to use a PR agency such as Media Matters to manage your reputation management services for you. With access to a wider, far-reaching network of communications both on and offline, we can provide an external perspective and measurable activity to ensure your reputation is upheld at all times. No company wants to suffer negative PR at the hands of your customers or the media but any of these, or worse, could happen to your business today
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market and the company's overall vision. Brand management is the science of crafting and sustaining a brand.
As one of the few PR firms with an in-house events team, we are uniquely positioned to handle all of the details, from creative concepts and planning to production and execution, to ensure that our clients receive maximum results.Event Management is the process of analyzing, planning, marketing, producing and evaluating an event. It is a different way of promoting a product, service or idea. If an event is managed efficiently and effectively, it can be used as a very powerful promotional tool to launch or market a product or service. Events Management requires certain core values to be deployed to every element,process and decision to justify professional approach and achieve effective and efficient results.
A crisis management plan tries to seek the best possible outcome for an organisation, brand or person and its stakeholders in the circumstances. The main aim of a crisis management plan is damage limitation. The plan will focus on reducing the impact of a crisis to the organisation’s business and/or reputation if a crisis is to occur. A ready-made plan will help to keep your head clear, outline what to do and who needs to do it. Management plans are created through a number of steps: