Social Bookmarking Sites
What is Social Bookmarking?
Social bookmarking refers to the way of saving a specific web page for users to search, manage, organize, and store useful web content to a social bookmarking platform so they can revisit and share it with others. Because social bookmarking sites are web-based services, it allows users to access their bookmarks online, at any time, from any device.
Social bookmarking sites have transformed into dynamic online communities where users not only share links and discuss web content but join discussion groups based on their mutual interests.
How Social Bookmarking Works?
Social bookmarking subjects are organized into distinct discussion room or community. Users can browse, follow store and share online links, or bookmarks, with other members of the thread. Users receive notifications on their personal feeds whenever new content is posted.
Links in social bookmarking sites act as the starting point or discussion and knowledge-sharing. Social bookmarks can be public, private, or shared with specific groups. Social bookmarking sites can be used like social search engines and are an excellent location for finding like-minded individuals and connecting with them over common interests.
You can browse to see popular and recently published web pages. Users can vote and comment for web pages they like, making it easy to find which articles are most valuable.
Why use social bookmarking?
With the help of social bookmarking sites, digital marketing companies and social media managers can find and bookmark valuable content to add to their publishing schedule. It is an excellent way to simplify content creation and speed up social media posts. Most social bookmarking sites also allow agencies and businesses to see which topics are most popular, most recent or attached to a specific issue.
With social bookmarking, it’s also possible to search through bookmarks by searching for a specific word or phrase, save your favorites sites, and can send them to friends, see what other people find interesting, browse popular links and categories, and much more.
How to benefit from social bookmarking?
Social bookmarking sites help people keep up on what’s popular and trending in a specific industry with curated, relevant information. For professionals, they’re a great way to save posts and articles that can improve their skills and knowledge. For businesses, social bookmarking sites can boost their brand awareness and website traffic by allowing users access to their content. For instance, if your company is in the food space, you see what people are talking about in food and show your audience how up-to-date you are by publishing curated content.
Social bookmarking sites also make it easier to expand brand reach by Linking back to business websites that do not carry high value but still expand brand reach, earning backlinks through other relevant content and interacting with potential contributors though they are not designed with SEO in mind. Exciting brands or limited time sales have the chance to spark engagement on social media relevant to their business.
- Ability to find relevant content that allows you to build authority on social space.
- Gain high domain authority backlinks for your website to boost your presence on search results.
- Interactions with potential creators and contributors to grow your online success.
Interacting with Social Bookmarking
Social bookmarking sites frequently frown upon direct advertising and spam, so it’s advised for businesses not just to share information from their own website merely advertising, but to make a sincere effort to share entertaining or informative content, from relevant sources, to be part of a community and avoid possibility of negative backlash.
If references to your business occur on these sites naturally, encourage interaction by joining the group and discussing directly with users. Foster a positive online image, and users are more likely to search you out in other online platforms.
Since social bookmarking sites are accessed via the internet, as long as you’re signed in to your social bookmarking account, you’ll have the most recent updated version of all your curated content and other customizable information.
Most social bookmarking sites allow you to search through bookmarked links on categories that range from technology, shopping, politics, religion, sports, and news. Most offer search options where you can search through what other users have bookmarked by typing your search term.
Social Bookmarking Usage
1. Curate Content
As a social media marketer, one of your duties is to curate content for your audience. People look to your brand for value and expertise in your niche. With a social bookmarking site, you can save resources you find online so you never run out of content to share with your audience. Social bookmarking is a time saver and helps you to schedule content ahead of time.
2. Save and Organize Resources
A benefit to social bookmarking sites is that you can save and organize content that you want to revisit later. As a marketer, it’s important to keep track of resources that help you deliver professionally. Using a site to keep these valuable resources organized is helpful.
3. Tagging Content
With most social bookmarking sites, you can label or tag content.
4. Sharing Resources
You can use social bookmarking tools is to share content with your team. If everyone on your team has access to the social bookmarking site, they can regularly check in to find the resources that maybe helpful and to continue develop their careers and also share things they learn with their colleagues.
5. Building Backlinks
Social bookmarking sites are a great addition to link building strategy. Use social bookmarking normally, bookmark other resources you come across, and add in a post or two from your own website.
6. Promote Your Mentions
You can use social bookmarking to link to articles or posts that mention your company. Your social bookmarking profile should contain a variety of branded and unbranded content.
7. Drive Traffic to Your Website
Social bookmarking sites can drive traffic to your website. If people bookmark your post and up vote it, it will show up in SERPs, and lead to traffic to your website. You can also add social bookmarking buttons on your blog so that readers can bookmark your content with a click of a button.