Social Media Marketing

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Via digital Media is the best social media marketing company in Lucknow.

Invest your valuable time & resources on developing social media campaigns because it is a platform where you can get engaged with real people and talk to them. You can surround yourself with qualified prospects and thus generate enormous traffic towards your site. In the previous chapters, you have learnt the ways to identify best social media channels to find your targeted audience. By utilizing that information, you can solidify brand messaging and improve the conversions drastically. Before digging deep into the subject, you need to decide on the social networks that you want to go with. Let’s have a look at top social media networks you can choose for your marketing campaigns.

  • Facebook: Undoubtedly, it is vibrant, crammed with features and tools to deliver a strong business message to larger audience. You can generate high level of engagement; utilize fan pages, paid ads and even viral effect on your posts if executed just perfectly. It is ideal for all kinds of businesses.
  • Twitter: This micro-blogging channel has an amazing ability to distribute information quickly. The use of hash tags in Twitter has opened new avenues for businesses to reach their potential prospects. It is an ultimate platform to develop a strong and impactful branding.
  • Pinterest: It can be an awesome referral traffic generator and offers visually appeal to the posts. It can be bit challenging for those businesses with minimum images but ideal for those who would like to focus on audience that love to see content via images or Info graphics.
  • Quora: Serve your community by answering their questions and concerns via Quora. This platform can be utilized by small, medium and large businesses to build their brand. Intelligence in answering questions plays vital role here and a great way to distribute blog posts but needs significant amount of time and research.
  • LinkedIn: It is the biggest professional network that is especially designed for businesses to develop new connections and relationships with individuals and other businesses. Employee recruitment, interest based groups and various paid marketing solutions are key strengths of LinkedIn.

Due to the dramatic impact of social media on marketing, the relationship between a brand and customer has changed. It has given immense control and power to customers, and large corporations and well-recognized brands no longer have the so-called upper hand. Professionals and business owners have understood that social media can make or break their business, so they have taken the opportunity to build a web presence on social media sites to do business.

By using social media, companies can now create strategies after they analysethe target customer’s demands, likes and dislikes. Companies have started to give preference to the buyer’s intention in their online marketing. They are creating user-generated content such as polls, hashtags, appealing podcasts, and videos to promote their brands. Some hold competitions where the participants are asked to submit or share ideas or create content; this motivates the buyer to purchase the product or service because now they know they are being valued.

The Impact of Social Media on Your Business-

There are significant benefits of using social media:

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Grow social signals:

Social signals can boost your SEO endeavor to a large extent. Remember the more people talk about your brand on social media, the more chances of your website to rise in search ranking.

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Promote brand and awareness:

Social media users keep your brand alive in the minds of a vast number of people by sharing your page on their walls. It, in turn, will create awareness about your brand, which eventually will lead to conversion.

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Word of mouth advertising:

People tend to believe people they know more than descriptions or reviews of your products on your web page. If you keep your current customer satisfied and happy, they will ultimately be the ones who will promote your brand to their friends and family.

Social media has become an important part of digital marketing because most customers spent minimum of half an hour per day on various social media sites. It is beneficial especially for small/medium businesses that are looking to create a niche in the market. Proper use of social media sites allow small businesses to offer fierce competition to bigger brands.

If you want social media to prove beneficial for you, then consider the following:

  • Clearly define your goals.
  • Use analytics and insights to discover your audience’s demographics, time spent, and activities.
  • Be relevant to the audience you want to reach when you tell your story. Your message can include text, images, audio, and video.
  • Boost your posts to optimize SEO and link to relevant landing pages on your website to drive traffic.
  • Social media as a listening tool. Listen. Respond. Repeat.

Well-written content will indeed take you a long way, but the chances are that most of your audience are working professionals who are just plain busy with tons of deadlines. In that case, most of them will surf social media sites when they get a break; for example, while standing in waiting line, while having a break in office, etc. As a result, most wouldn’t want to read text; instead, they would want to see an image, which will take minimum time.

If you include images to market your brand, it is a guarantee that you will be able to attract more people towards your brand since images speak louder than text. Findings and Managerial Implications: After extensive research, it was found that customer’s ratings about goods or services are also dependent on other’s online ratings.

Some companies reveal the demographic features of their goods or services, while others hide the same. Whatever may be the case, know that this has a significant influence on a customer’s desire to purchase and see the brand value. One can choose to hide or disclose depending on two factors, a) if the brand’s evaluation is built solely on itself or other competing brands are taken into account, b) they are made of existing and their relation with potential buyers.

If we consider products such as PC’s, it can be seen that their online ratings determine the increase/decrease in sales. Another interesting fact which came to view was that no product exists solely. Third party product reviews (TPRs) play a crucial role for investors who increase their expectations regarding a new product’s sale.

Thus brands should focus on TPRs and pursue them intensively so that those reviews can help in development of their products further and creating value. If there are negative TPRs, make sure to up your advertising on social media sites, as the latter will help reduce the damage.

Impact of Social Media: Online reviews and ratings influence various things, both offline and online, like the conversion rates of customer purchases, evaluations of brands, and performance of the brands, customer ratings, etc. The outcome-based reviews given online and usage ratings are supposed to be dependent on the brand’s characteristics, performance, and the customer. Are you still sceptical about the usage of social media for your business? Location based targeting helps you reach a set audience depending on their location.

On social media sites, you receive instant feedback. Create a business pagewhere customers can file complaints and talk about their grievances if they have any. The reviews provided by them are of immense value, too, as they motivate you to perform better and make quality products. It is much more practical and convenient than getting calls from dissatisfied customers.

Content can be shared much faster on social media. With just a click, your brand reaches out to millions of people. But keep in mind that you need to stimulate and tempt your audience with useful content so that they are interested in sharing your content with their links.

Creating brand awareness and reaching out to a broader audience is possible only with the help of social media. Here, you will get all sorts of people, from stay-at-home to working professionals and businessmen. Traditional advertising methods are costly, and there is no guarantee that the return will be better.

Measuring the impact of social media on your business is crucial if you want better ROI. Like any other aspect of business, you want to keep track of how your campaigns perform to analyse the impact they can have on your business.

Few ways to track your social media marketing strategy:

Set Specific Goals-

Like with all strategies, start by coming up with a set of goals that you want to achieve. At the end of the week or month, take a look to see how your campaign has performed, and review the actions you took. Keep in mind that you’ll need to focus on the KPI’s that matter to your business.

See If The Metrics Are Valid-

Earlier or later, your social media campaign will focus on how the visitors are interacting with what you post and share. If you post something, do a lot of people comment on it, share it and/or like it? If so, what are they saying? Keeping track of these things will allow you to track ‘engagement’, this is a valid metric for social media. Customer interviews or reactions to product launches can all be seen out as valid metrics.

Leading Indicators-

A leading indicator shows you where things are likely to go in the later. You have to track them to see the results of your strategy. Pick some metrics like the engagement, likes, CTR, and page views to see how views or sales are likely to tick up shortly.

Create a Dashboard-

Try to create a dashboard to keep track of all the metrics pointed above for your strategy. Having all things in one place will help you make quick and better decisions.

Benchmark Your Work-

The only way to see if you are moving forward is to set a beginning point. Pick a meaningful benchmark to assess how well the social media campaign is performing. The benchmark could vary depending on the goal: sales, conversions, traffic, brand awareness, etc.


You can do A/B testing onsocial media.Try to test different ways to post the same thing and see which one gets a better response. Mix and match which text-photo combination works best for your product or service. Use more of what works and less of what doesn’t, but always keep experimenting.

Put Some Money Into It-

Measuring the impact of your investment on social media is almost as important as marketing on social. The budget doesn’t need to be significant, but put some time and effort to find out will help you see the data in a new light and make changes to your strategy quickly.