Make the customer hero of your story
Media monitoring is the process of reading, watching or listening to the editorial content of media sources on a continuing basis, and then, identifying, saving and analyzing content that contains specific keywords or topics. The media monitoring process starts with the search profile and the search terms or keyword(s) or keyword phrases. The search profile contains the service terms: the media to be monitored, the type of articles and/or mentions to be delivered, the time period of the monitoring, and the method of article delivery.
Community relations is back in style, helping organizations grow meaningful roots deep into their local communities. Competitive business and social pressures are forcing a redefinition of the relationship between company and community. When a company makes a commitment to the community part of its core business strategy, it not only helps attract and retain top employees, but it also positions itself positively among customers and, increasingly, improves its position in the market. Positive, proactive connections to the community can translate into a boost to the bottom line.
Via Digital Media usually connect with the media world on a daily basis. Via professionals work to develop and design media plans that can become a blueprint for what the company hopes to accomplish at the local, national or international level. Business strategies are designed to manage and create positive perceptions of the company. As an effective media relations specialist it is essential to work with and not against the media. Developing a strong relationship with journalists, bloggers and content writers who may be eager to hear what you have to say, can provide your client with invaluable access to the public.
A healthy democracy is built on the political participation of its citizens. Elections not only give governments legitimacy, but also create the incentive for politicians to respond to voters’ interests. This trend reflects long-term political and social shifts, though a particularly salient election can create a spike in engagement. But effective communication can boost turnout. This report distills key lessons on increasing voter participation, combining behavioral theories with insights from practitioners who have led some of the most successful turnout campaigns in recent years.
As PR practitioners working in this fast-paced industry, blogger relations should be a part of our every day workload. Building up long-term relationships with bloggers are just as important as your relationships with those editors and journalists. But getting your client featured will at times require a lot of work and it can take time to convince the blogger why he/she should feature your client. Build relationships with key sites and bloggers, with communications and SEP objectives in mind, or get us to conduct outreach to your existing community around your campaigns
Because industry analysts can potentially influence a company’s revenues, analyst relations (AR) managers should possess corporate marketing experience and excellent communications skills. Via Digital Media analysts have the power to make or break deals, thanks to their deep-rooted, subscription-based relationships. Therefore, the strategy behind an effective AR program is known as “influence the influencers”. The remit of an AR team is to ensure that industry analysts are briefed on a regular basis about their company’s strategy, products, services and solutions.
Via Digital Media and News have dedicated IR officers (IROs), who oversee most aspects of shareholder meetings, press conferences, private meetings with investors. investor relations sections of company websites, and company annual reports. The investor relations function also often includes the transmission of information relating to intangible values such as the company’s policy on corporate governance or corporate social responsibility. The investor relations function must be aware of current and upcoming issues that an organization or issuer may face, particularly those that relate to fiduciary duty and organizational impact. In particular, it must be able to assess the various patterns of stock-trading that a public company may experience.